CLEAR THINKING
MADE VISUAL.

ALEXANDER MORALES-SANG

Lead Creative Designer
for Branding & Websites

About.

INSPIRED BY DIFFERENCE.

My nickname, “Alius,” is inspired by the concept of difference—meaning “the Other” or “the Different.” In my work, this represents my role as the differentiator, bringing unique, creative, and effective solutions to every project I undertake.

With over 25 years of extensive experience in branding design, cross-media design, and web development, I bring a strategic and creative approach to every project. My career has been defined by a passion for building strong, cohesive brand identities that resonate across all platforms. I have been responsible for designing numerous brand logos for popular organizations, including some within the Fortune 500, ensuring that each brand tells a compelling story.

I am a problem solver at heart, known for my innovative solutions and forward-thinking mindset. My expertise spans all aspects of website design, including UX research and deployment, UI wireframing, mockups, and design. I’m also a master of WordPress and proficient in CSS, PHP, and JavaScript coding, ensuring seamless integration from concept to launch.

Having served in roles such as Creative Director and Lead Graphic Designer, I’ve had the privilege of working with multinational corporations and Fortune 500 companies, where I’ve honed my skills and gathered valuable insights.

Throughout my career, I’ve consistently demonstrated my ability to deliver exceptional branding and website solutions that drive engagement and loyalty. I’m eager to continue this journey and bring my extensive knowledge and creative prowess to new and exciting challenges.

Work.

RECENT PROJECTS.

  • Brand Logos:

    Crafting Unique Identities

  • Web Design & Dev:

    Crafting Intuitive, Aesthetically Pleasing, and Responsive Sites

  • Digital Advertising:

    Designing Intuitive, Engaging, and Visually Striking Ads

  • Print Media:

    Crafting Tangible, Impactful Designs and Advertising

  • Product, Packaging, and Events:

    Creating Immersive Brand Experiences

Work Skills.

GREAT DESIGN MATTERS.

Seasoned Branding Designer & Cross-Media Specialist

With over 25 years of experience, I am a master at bringing brands to life across multiple platforms, whether it’s through WordPress, Drupal, or beyond. My expertise lies in UI/UX design, where I excel in rapid prototyping and wireframing, creating polished website proposals using tools like Figma and Adobe Creative Apps. Think of me as a Swiss Army knife in the creative world—I can seamlessly navigate traditional advertising, digital campaigns, and social media designs. My passion for design keeps me on the cutting edge, always exploring the latest trends and techniques to deliver innovative and effective solutions.

01. BRANDING.

Developing cohesive brand strategies that encompass visual identity, tone, and messaging. I create logos, brand guidelines, and comprehensive brand experiences that connect with target audiences and differentiate businesses in the market.

02. Website Design & Development.

Specializing in designing intuitive, aesthetically pleasing, and fully responsive websites. My expertise spans across WordPress, Drupal, and custom HTML/CSS solutions. I ensure each site is optimized for both user experience (UX) and search engines (SEO), making it functional, user-friendly, and easy to navigate.

03. Digital Media.

Crafting compelling digital campaigns that drive engagement across various platforms. From social media content and banner ads to email marketing campaigns and interactive media, I design digital assets that captivate and convert. My work in digital media ensures brand consistency and leverages the latest trends to keep content fresh and relevant.

04. PRINT Media.

Creating high-impact print designs that complement digital efforts and enhance overall brand presence. My work includes designing brochures, business cards, posters, packaging, and other marketing collateral. I focus on delivering visually striking and professional print materials that align with brand goals and leave a tangible impact.

Skills.

Software Proficiency in the Creative Realm.

Mastering a wide range of creative tools, I excel in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, for design and layout work. I’m also proficient in Figma for UI/UX design and rapid prototyping. My web development skills are backed by extensive experience in WordPress and Drupal, along with solid knowledge of HTML, CSS, and JavaScript. Whether it’s designing, wireframing, or coding, I leverage these tools to deliver top-notch creative solutions across all mediums.
BRANDING 99%
PHOTOSHOP 99%
Illustrator 99%
Indesign 90%
After Effects 70%
Premier 80%
UX/UI DESIGN 95%
HTML/CSS 99%
JAVASCRIPT 75%
Wordpress 99%
Drupal 60%
Google Analytics 90%
SEO 90%

Contact.

LET’S TALK.

Feel free to reach out to me through my contact form if you’re looking to collaborate. Whether you need a freelancer for a specific project, a contractor for ongoing work, or a full-time team member to drive your creative vision, I’m ready to bring my expertise to your organization or agency. Let’s discuss how I can contribute to your success!