Product, Packaging, and Events: Previn-C
Project Description
I was commissioned to design the packaging, event booths, POP (Point of Purchase) pieces, and displays for Previn-C, a homeopathic product known for relieving flu symptoms, which circulated in local pharmacies from 2005 to 2015. The project involved creating visually appealing and cohesive branding elements that effectively communicated the product’s benefits and resonated with consumers. Each piece, from the packaging to the event booth designs, was crafted to enhance the brand’s visibility and appeal in the competitive pharmaceutical market. My designs played a key role in establishing Previn-C as a trusted flu relief solution before it was acquired by a large pharmaceutical company and subsequently rebranded and renamed. These branding implementations not only strengthened Previn-C’s market presence but also helped to elevate its recognition among consumers.